Branding sessions have risen in importance and popularity—particularly since so many of us have found ourselves working and conducting business online with the changes brought by the recent pandemic. A branding session can be anything from professional headshots to a full shoot highlighting the business owner’s personality, business, and products….because, let’s face it—now more than ever we are conducting business online, and your online brand (ie reputation/presence) is critical to communicating what your business has to offer to potential clients.
When Miles Matthews, owner of Allura Aviation contacted me about rebranding his business, I was excited to have the opportunity to help him create the online content he needed in order to redesign his website and up his social media presence.
Allura Aviation is a company based out of Texas that offers private plane charters for business and personal travel and also donates flights for people in need of medical care through Angel Flights. After chatting with Miles about his vision, we worked together to create a plan and timeline to capture what he wanted to convey.
We spent two days shooting at the Gainesville airport and some other locations to build his content. We had some awesome models come out to help us, and we made sure to get plenty of detailed shots which are great for website fillers/backgrounds, casual and professional headshots of Miles, and lots of social media content! I had such a great time working on this unique branding session—check out Allura Aviation the next time you need to book a flight!
